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BEGIN:VEVENT
UID:e8b7c1bb159cc07300cd5422ed3bb1b5
CATEGORIES:Seminars
CREATED:20190705T134527
SUMMARY:Lunch seminar: Martin Peitz - University of Mannheim
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:<p><span class="gmail-il"><strong><span style="font-size: 11pt; font-family
 : Calibri, sans-serif;">Ad</span></strong></span><strong><span style="font-
 size: 11pt; font-family: Calibri, sans-serif;"> C<span class="gmail-il">lut
 ter</span>, Time Use, and Media Diversity</span></strong></p><p><span style
 ="font-size: 11pt; font-family: Calibri, sans-serif;">Abstract:</span></p><
 p style="text-align: justify;"><span style="font-size: 11pt; font-family: C
 alibri, sans-serif;">We introduce advertising congestion along with a time-
 use model of consumer choice among media. Both consumers and advertisers mu
 lti-home. Higher equilibrium advertising levels ensue on less popular media
  platforms because platforms treat consumer attention as a common property 
 resource: smaller platforms internalize less the congestion from advertisin
 g and so advertise more. Platform entry raises the <span class="gmail-il">a
 d</span> nuisance “price” to consumers and diminishes the quality of the co
 nsumption experience on all platforms. With symmetric platforms, entry stil
 l leads to higher consumer benefits. However, entry of less attractive plat
 forms can increase <span class="gmail-il">ad</span> nuisance levels so much
  that consumers are worse off.</span></p>
DTSTAMP:20260404T124446Z
DTSTART:20191009T130000Z
DTEND:20191009T140000Z
SEQUENCE:0
TRANSP:OPAQUE
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