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UID:e8b7c1bb159cc07300cd5422ed3bb1b5
CATEGORIES:Seminars
CREATED:20190705T134527
SUMMARY:Lunch seminar: Martin Peitz - University of Mannheim
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:\n\nAd Clutter, Time Use, and Media Diversity\n\n\nAbstract:\nWe introduce 
 advertising congestion along with a time-use model of consumer choice among
  media. Both consumers and advertisers multi-home. Higher equilibrium adver
 tising levels ensue on less popular media platforms because platforms treat
  consumer attention as a common property resource: smaller platforms intern
 alize less the congestion from advertising and so advertise more. Platform 
 entry raises the ad nuisance “price” to consumers and diminishes the qualit
 y of the consumption experience on all platforms. With symmetric platforms,
  entry still leads to higher consumer benefits. However, entry of less attr
 active platforms can increase ad nuisance levels so much that consumers are
  worse off.\n
DTSTAMP:20260404T124210Z
DTSTART:20191009T130000Z
DTEND:20191009T140000Z
SEQUENCE:0
TRANSP:OPAQUE
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