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UID:097803e84607678c35a8293e6919f3be
CATEGORIES:Seminars
CREATED:20240916T103733
SUMMARY:Elvira Sojli - University of New South Wales
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:\n\nFirm Growth through Product Offerings \n\n\nwith Leo Liu and Wing 
 Wah Tham.\nAbstract: We use textual analysis of high-dimensional data from 
 USPTO trademark documents to develop novel measures of product offerings fo
 r public and private firms across all industries from 1926-2020. We classif
 y products, both goods and services, into three categories: 1) business ste
 aling, 2) quality improving, and 3) new variety products and measure the ec
 onomic value of each product. The USPTO’s stringent requirements of 1) evid
 ence through a specimen and detailed description on how the mark is used in
  commerce; and 2) the date of first use of the mark in commerce for tradema
 rk applications, maintenance, and renewal, allow us to accurately track fir
 ms’ evolving product portfolios. Our measures capture the evolution of prod
 uct waves over the last half century and the emergence of breakthrough (new
  variety) products. Stock market reactions around the products’ first-use-i
 n-commerce align with future product sales. Firms introduce fewer new varie
 ty products, yet these offerings contribute significantly to firm growth. F
 irms focusing on business stealing grow through acquisitions, whereas firms
  make more R&D investments to fuel new variety creation.\n
DTSTAMP:20260507T143715Z
DTSTART:20240926T163000Z
DTEND:20240926T180000Z
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